About F' Prospecting

Built by Battle-Tested Entrepreneurs.

Designed for the Underdog.

We don’t just talk about scaling businesses—

we've lived the grind, the setbacks, and the reinventions.

Meet The Founders

Rod Ferrier, co-founder of F’ Prospecting and U.S. Navy veteran, in a professional headshot wearing a blue suit and striped tie.

Rod Ferrier

U.S. Navy Veteran

Jonas Mitchell, co-founder of F’ Prospecting and U.S. Marine Corps veteran, standing confidently in front of the U.S. Capitol in a dark suit.

Jonas Mitchell

USMC Veteran

Rod Ferrier and Jonas Mitchell with CRM dashboard showcasing automation for agents and entrepreneurs at F’ Prospecting

Who We Are

We’re not your typical coaching company, SaaS firm, or content machine.

We’re a movement built for the ones who’ve been burned, broken, or backed into a corner—yet still get up swinging.

F’ Prospecting was founded by two men who’ve lived through the wreckage and rebuilt smarter, not just stronger.

Rod Ferrier, Navy veteran and ex-top lender, watched his entire career disintegrate in the 2008 collapse.

No parachute. No plan B. He started over—twice—and clawed his way back with automation, marketing psychology, and a no-excuses sales strategy that turned chaos into cashflow.

Jonas Mitchell, a Marine and once failed Realtor—until he stopped playing the industry’s game. After closing 1 deal out of 100 appointments, he torched the scripts, rewired his approach, and built Scribble: a buyer-first platform that flips the script for agents and clients alike.

Together, they built F’ Prospecting to make one belief real for underdogs everywhere:

👉 You don’t need to cold call forever.

👉 You don’t need to be anyone else.

👉 You need clarity, exposure, and freedom—on your terms.

What We Believe

We believe you can build freedom and legacy by turning your knowledge into systems, your voice into influence, and your process into profit.

Not with hype. With heat.

What We Believe – Business Built on Systems, Growth, and Action

The F' Prospecting Triad

We use the F’ Prospecting Triad to build what we call Category Clarity:

Clarity – Package your unique playbook so your team and tech know exactly how to win.

Exposure – Create magnetic training, recruiting, and authority content that attracts instead of chases.

Freedom – Replace manual hustle with automation that closes deals while you sleep.

This isn’t guesswork.

This is how we help solo agents, team leaders, and local business owners rise from burned out to booked out.

How We Do It At F' Prospecting

Illustration of entrepreneurs emerging from struggle to strength, symbolizing transformation through real-world business challenges

Most systems are built in a vacuum.

Ours were built in the storm.

We’ve: Built funnels from the ashes of foreclosures.

Attracted clients with content—not cold DMs.

Built scalable income models that don’t steal your soul.

You’re not here for nice ideas. You’re here for next steps.

We’ve been Samantha the Struggling Hustler.

We’ve lived like Edgar the Overworked Expert.

And we built this so you can become Viviana the Visionary CEO .

What To Expect When Working With F' Prospecting

Visual concept showing rejection of fake gurus in favor of real automation systems with gears and machinery on red background.

At F’ Prospecting, we don’t offer magic bullets.

We install systems that build machines.

Because you don’t need more motivation.

You need momentum.

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